Why Linkin Park chose their name and domain strategy

The original name of the band is not the name that everyone knows today. They started out as Xero. This was followed by a brief turn towards hybrid theory. Then came the shift to Linkin Park. For frontman Chester Bennington, the change was personal. In the late 1990s, he lived in the Lincoln Park neighborhood of Santa Monica, California. Local places inspired the band’s new identity. However, the spelling had to be tweaked. For practical reasons, “Lincoln” was replaced with “Linkin”. The altered spelling was needed to secure the linkinpark.com domain. This is possible by changing the spelling. It remains a central part of their history. Few fans understand the connection between the California area and the name. Domain strategy is key. Without this, the URL may not be available. The name stuck. The spelling remains the same. It’s a special detail that is often overlooked in larger stories about the band.